How To Use YouTube

Worked example

A project channel links to its project website and organizes tutorials by subject; it does not send every viewer to an unrelated parent-brand account page.

What entity does the channel represent?Channel name, handle, and official websiteDescription and useful destinationsProfile image and banner planHome-tab sections and first series

Check Before You Finish

Channel name, handle, and channel ID are distinguished.Images remain recognizable at small sizes and after cropping.The description states audience and subject clearly.Playlists and featured content help new viewers start.Links lead to the property the channel actually represents.

Your finished result

A new viewer can identify the channel, understand its purpose, choose a useful first video, and find its official home.